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The Future of Fintech: Top Trends to Watch in 2024

Hitesh Umaletiya
Hitesh Umaletiya
May 31, 2023
Clock icon7 mins read
Calendar iconLast updated May 1, 2024

Fintech Industry: An Overview

The fintech development is on the rise and is expected to reach a valuation of $174 billion in 2023

By 2030, it is estimated to generate $1.5 trillion in annual revenue, comprising 25% of global banking valuations. Asia-Pacific, particularly emerging Asia, will be the largest market, followed by North America. Europe and Latin America will also experience substantial growth. 

The vast potential of the fintech industry offers numerous opportunities for those looking to invest or enter the field. However, it is crucial to stay well-informed about the enduring trends that shape the industry.

What is Fintech?

It has a broad meaning; it refers to integrating technology into financial offerings by banking and non-banking institutes. Fintech stands for financial technology. 

Initially, the term “Fintech” referred to the technology utilized in the backend systems of financial institutions like banks. 

Fintech encompasses a wide range of financial products and services that leverage technology at their core. From the underlying algorithms and backend systems that power banking applications, market analysis tools, trading platforms, payment apps, and crypto wallets, fintech covers various aspects of financial management integrated with technology. Any financial product or service incorporating technological advancements falls under fintech.

It includes various sectors: education, retail banking, fundraising, nonprofit organizations, investment management, etc.

Fintech Market Trends for 2023

It is essential for businesses aiming to ensure financial stability through funding to prioritize developing products that align with the current global fintech trends and user preferences.

In 2023, prominent trends currently happening and are expected to continue growing include Regtech, Neo banking, open banking, and the widespread adoption of artificial intelligence (AI).

1. Embedded Finance

The embedded market is expected to strengthen its hold on the global market with a strong Compound Annual Growth Rate (CAGR) of 16.4% between 2022 and 2032. The market is valued at $54.3 billion in 2023 and is projected to reach $248.4 billion by 2032. This indicates significant growth and potential opportunities for businesses operating in the embedded systems industry.

Embedded finance refers to the integration of financial products and services by non-financial companies through the use of application programming interfaces (APIs). This concept enables non-financial companies to provide financial solutions to their customers.

Google Pay and Apple Pay are popular examples of embedded finance. Google and Apple have ventured into the financial offering by incorporating payment solutions directly into their platforms, allowing users to make transactions easily and securely.

Similarly, popular ride-hailing services like Uber and Lyft have embraced embedded finance by integrating payment options within their apps, enabling users to pay for rides effortlessly.

Additionally, food delivery platforms such as DoorDash have taken advantage of embedded finance to offer convenient payment methods directly through their app.

In summary, embedded finance offers non-financial service providers the opportunity to incorporate fintech solutions into their existing offerings through the utilization of APIs, SDKs, or third-party tools.

Amazon, Uber, DoorDash, Walmart, and Instacart are examples of embedded payments, allowing for payment within the application. 

2. Alternative Lending

The alternative lending market is estimated to reach a value of around $24.51 billion by the year 2032, showing a compounded annual growth rate (CAGR) of approximately 24% during the period from 2022 to 2032.

Alternative lending, also known as P2P lending, refers to loan offerings from non-traditional sources (or non-banking institutions). As consumers and merchants seek options beyond banking institutions, alternative lending is gaining momentum.

Various institutions can offer different types of alternative lending, including peer-to-peer loans, invoice financing, and crowdfunding.

1. Credit Unions: Credit unions operate under a member-owned model. Large corporations, organizations, or other entities form them to offer banking services to their employees or members. Unlike traditional banks, credit unions prioritize the well-being of their members rather than generating profits for shareholders.

2. Community Development Financial Institutions (CDFI): A Community Development Financial Institution (CDFI) can be a financial institute or nonprofit organization that provides affordable loan facilities, particularly those that have been excluded or underserved by traditional banking processes.

3. Microlenders: A microlender institute offers small loans to individuals who are unable to secure loans from financial institutions. These borrowers typically don’t have access to banking institutes due to factors such as low income, lack of collateral, or poor credit history. As a result, microlenders charge higher interest rates on their loans to compensate for the higher risk involved in lending.

4. P2P (Peer-to-peer) Lenders: Peer-to-peer lenders offer credit to individuals who don’t have access to traditional banking systems. P2P lending allows individuals who wish to invest their funds in lending to earn reliable interest on their investments.

The popular alternative lending firms in the USA include Kiva, Propser, Pacific Community Ventures, BRAC USA, Grameen America Inc., Bank of America, Core INC, Ascendus (FL), Randolph-Brooks Federal Credit Union, etc.

3. Regtech 

The regtech market experienced significant growth, with its value increasing from $9.93 billion in 2022 to $12.37 billion in 2023, indicating a compound annual growth rate (CAGR) of 24.5%. Industry projections suggest that the regtech market will continue to expand, reaching a value of $30.4 billion in 2027, with an anticipated CAGR of 25.2%.

These figures indicate a positive outlook for the market, with substantial growth opportunities anticipated over the next decade.

Regtech refers to assisting businesses by automating regulatory compliance processes using fintech, resulting in high cost, time, and effort savings. The finance industry, in particular, operates under strict regulations, and non-compliance can lead to fines and penalties if they fail to comply. As a result, ensuring regulatory compliance is of utmost importance. This situation creates numerous opportunities for individuals and organizations aiming to develop technology-driven solutions that offer regulatory assistance to fintech companies, streamlining their compliance efforts.

Regulatory technology, or RegTech, is experiencing significant traction as cross-border payments and e-commerce transactions continue to increase. The rapid growth of e-commerce has created opportunities for cybercriminals to exploit and conceal money laundering activities. Consequently, companies are under pressure to ensure compliance with regulations, leading to a surge in the adoption of RegTech solutions worldwide.

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4. AI Technology

The fintech market, powered by AI, has experienced remarkable growth, reaching a substantial size of $11.59 billion in 2023, driven by a remarkable compound annual growth rate (CAGR) of 26.8%. Projections indicate that this market is poised to expand even further, with expectations to reach an impressive $31.71 billion by 2027, reflecting a robust CAGR of 28.6%.

Chatbots and AI-powered conversation tools are the latest trends happening in the digital space, including fintech. Companies have started utilizing AI-powered tools increasingly.

The recent example, ChatGPT, which has taken the internet by storm, has disrupted and heightened the AI trend to unparalleled heights, overshadowing other technology trends. Artificial Intelligence (AI) is set to become the next major breakthrough and probably an essential integration in the years to come.

The development of AI tools and their demand are both witnessing a significant increase.

AI possesses the remarkable potential to decrease operational costs, mitigate financial risks, and yield numerous advantages when it comes to integration with financial products.

Financial institutions often face considerable challenges due to the rising occurrence of fraudulent activities. Cybercriminals frequently target these institutes to gain access to valuable financial data.

To address this issue, prominent institutions are utilizing AI and machine learning (ML) methods to minimize the number of customers defaulting on payments and thwart fraudulent transactions.

5. Buy Now, Pay Later

According to a report published by Statista,

Global buy now, pay later (BNPL) transactions are predicted to increase by over 450 billion USD between 2021 and 2026. This would mean a further acceleration of what was seen between 2019 and 2021 – when the alternative payment method increased by almost 400 percent. Regardless, BNPL reached a global market share of around three percent in 2021 – with eight out of 10 top global buy now, pay later markets worldwide being located in northwestern Europe. The market share of BNPL services in domestic e-commerce payments in both Sweden and Germany, for instance, was around ten times higher than the market share in global e-commerce payments. 

These statistics indicate the rapid growth of this sector and the limitless opportunities. Presently, numerous well-established fintech applications exist that offer the convenient option of “buy now, pay later” (BNPL).bnpl-forecast

Source: Statista

The BNPL market is growing at a rapid pace. However, one significant concern is the potential for businesses can be falling into high debt. However, despite this issue, BNPL remains a prominent trend in the 2023 fintech landscape.

6. Blockchain Technology

According to GlobeNewswire, the fintech blockchain industry is expected to reach a value of $43.1 billion by 2030, at a CAGR of 53.6% during the forecasted period. The United States market is estimated to be worth $451.7 million, while China is predicted to experience a growth rate of 62.9% CAGR.

Blockchain is currently a significant phenomenon in the digital landscape; it is creating a new market. Due to its inherent decentralized nature, which makes it highly resistant to tampering and fraud. This characteristic provides a crucial advantage to financial institutions. Moreover, the data recorded on the blockchain are transparent, immutable, and verifiable, ensuring data security.

7. Open Banking


As per a report by Statista, The number of open banking users continues to grow at an annual rate of 50 percent until 2024, reaching 132+ million by 2024.

A popular example is India’s Unified Payment Interface (UPI). It enables third-party fintech service providers to access financial data. This system allows non-banking apps to share financial information through APIs. 

Open banking allows consumers to use third-party services to communicate with financial institutions or banks. For instance, popular applications like Google Pay allow users to check their bank balances without the need to open their bank account directly. 

This trend is rapidly gaining momentum and expanding across various markets, spanning from the European Union to the United States. The growth of open banking has been exceptionally fast. It is Fueling its widespread adoption and recognition as a transformative force in the financial industry.

In value terms, Unified Payments Interface (UPI) transactions increased 43% year-on-year (y-o-y) in April 2023 to a new high of US$ 172.4 billion (Rs. 14.1 trillion). It also increased 59% year over year in volume, reaching a record high of 8.9 billion.

8. NeoBanking

"The Neobanking market is projected to reach a user base of 376.90 million by 2027. The percentage of users in relation to the total population is estimated to be 3.3% in 2023, and it is predicted to increase to 4.7% by 2027.

It is steadily growing, showing promising signs of becoming a prominent player in the fintech industry in 2023 and beyond.

Neo banking differentiates itself from traditional banking by not having any physical existence, instead focusing exclusively on an online presence. This digital approach appeals particularly to technologically inclined customers.

As per a report by Statista;

  • Transaction value in the Neobanking market will reach US$4.74tn in 2023.
  • Transaction value will grow at a CAGR of 18.15% in 2023-2027.
  • The average transaction value per user in the Neobanking market amounts to US$19.76k in 2023.
  • The highest transaction value is reached in the United States (US$1,426.00bn in 2023).
  • In the Neobanking market, the number of users is expected to amount to 376.90m users by 2027.
  • User penetration will be 3.3% in 2023 and is expected to hit 4.7% by 2027.


In conclusion, despite challenges such as ongoing regulations and economic fluctuations, the fintech industry will experience steady growth. It is constantly evolving, and 2023 is expected to mark a major turning point with the widespread adoption of AI, advancements in blockchain technology, digital banking innovations, open banking initiatives, and an array of other upward trends.

If you have any queries about fintech development or are seeking fintech software development services, connect with us today. Take the leap and unlock the endless possibilities of fintech innovation!

Hitesh Umaletiya

Hitesh Umaletiya

Co-founder of Brilworks. As technology futurists, we love helping startups turn their ideas into reality. Our expertise spans startups to SMEs, and we're dedicated to their success.

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