AWS (Amazon web services) is the world’s leading cloud infrastructure service, with a market share of over 30% as of 2024, which accounts for a significant portion of Amazon’s overall revenue.
It incorporates a comprehensive suite of cloud services (including computing, storage, networking, databases, analytics, machine learning, and artificial intelligence), enabling businesses across the globe to develop and run their applications on AWS without physical infrastructure stuff.
While the AWS partner network or APN is a global community of businesses that make use of AWS resources and expertise to solve technical problems and develop products on AWS platform to market and sell products (or services). The network has over 1,30,000 partners from 200 countries across the globe.
As an APN partner, you can get several benefits as you progress through the tiers. We’ll discuss the tiers in more detail later, but for now, let’s take a look at some of the common benefits that you’ll get by becoming an AWS partner.
If you are interested in becoming an AWS Partner, there are a few things you need to know. First, you must meet the AWS Partner Program requirements. What are these requirements? Let’s have a look at the requirements to become an AWS partner.
These requirements include having a certain level of technical expertise and experience and a “commitment to providing excellent customer service.” Once you have met the requirements, you can apply to become an AWS Partner.
The annual fee for enrolling in this program costs $2500, regardless of partner tier, against which the partners will receive $3,500 worth of AWS Promotional Credits upon payment of the Annual APN Program Fee.
You generate monthly recurring revenue of at least $1500 or fulfill necessary launched opportunities criteria for a specific tier.
Launched opportunities refer to projects or deals with customers that have officially begun and are generating revenue.
There are three different tiers within APN program which we will discuss in this article later, each with its own set of criteria.
You must have customer reviews — at least two reviews for Advanced and six reviews to be eligible for the Premier tier (we will discuss AWS partner tiers later in this article). In addition, it requires at least twenty and thirty customer satisfaction (CSAT) responses for the Advanced and Premier tier, respectively.
AWS certification is a must-have to show your team has required AWS skills for customers. The certification will demonstrate to your customers that you have the expertise to meet their needs.
You’re good to go if you fulfill all the abovementioned requirements (including AWS certification, monthly recurring revenue, fee payment, and valid reviews). And now you’ll be able to figure out which tier category you fall into.
AWS offers different levels of recognition—Select, Advanced, and Premier. These levels acknowledge companies that excel in AWS technology and customer service. As you progress, AWS provides more resources to support your business growth. AWS offers three tiers of partner programs, each with its own set of benefits.
To apply for this tier, you must have at least a team of two AWS Foundational Certified and two AWS Technical Certified Individuals. And you must have launched three opportunities with a total MRR (Monthly Recurring Revenue) of at least $1,500.
For the advanced partner program, you must have at least a team of four AWS Foundational Certified and six AWS Technical Certified Individuals, with at least three of those being professional or specialty certificate holders.
Furthermore, you must have launched 20 opportunities with a total MRR of at least $10,000. In addition, you have at least two satisfied customer reviews and feedback.
In addition to this, you must have two valid reviews in a public forum or 20 Customer Satisfaction (CSAT) Responses and must have a partner business plan.
To become an AWS Premier Partner, you must meet several criteria. This includes having at least 10 AWS Foundational Certified Individuals and 25 AWS Technical Certified Individuals, with at least 10 of those holding Professional or Specialty certifications.
Additionally, you must have launched at least 50 opportunities with a total MRR (Monthly Recurring Revenue) of at least $50,000.
Furthermore, Premier Partners need to have six valid reviews in a public forum or 30 Customer Satisfaction (CSAT) Responses, and possess a partner business plan.
Finally, Premier Tier applicants must hold at least 3 AWS competencies, with one being either the MSP (Managed Service Provider) or DevOps competency.
When you become an AWS partner, there are several benefits you will get by obtaining a partner status. Below are some of the perks of becoming an AWS partner.
You’ll get AWS credits to use AWS services, depending on your tier. Select partners get $3,500, Advanced partners get $5,000, and Premier partners get $10,000.
You’ll get more AWS credits if you or your team members get AWS certifications. You’ll get $300 for up to two Associate certifications and $500 for each Professional or Specialty certification.
You can get heavily discounted training packages through select APN Training Partners.
You can attend one-day training sessions on how to deliver various workloads and AWS solutions.
You’ll get access to resources to help you develop your AWS skills and expertise. It is a platform designed to help APN memebers grow their business. You will find variuos programs including training programs, marketing and sales tools, program specific support and more.
You can get help directly from Partner Solutions Architects (PSAs) with solution-level questions. PSAs are expert advisers who help companies design and implement solutions on AWS.
Your company will be listed in the AWS Partner Solutions Finder so that AWS customers can find you.
APN Marketing Central where you can find pre-made marketing materials, like social media posts and emails. You can even connect with marketing agencies or get help from a virtual marketing expert through APN marketing central.
Advanced and Premier partners can get MDF to help them market their AWS solutions. You can learn more about MDF program benefits here if you fall into this category.
Advanced and Premier partners can have their case studies highlighted on the AWS website.
We are tech-first software development company developing innovative solutions to empower busineses improve efficiency and productivity. We are now a part of Amazon partner network which means now we have assurance to our clients that we have the required knowledge and experience to serve them with the help of the AWS team.
Furthermore, it gives us a number of benefits, including:
We are proud to be an AWS Certified partner and member of the AWS Partner Network program. This certification and participation in the program demonstrate our commitment to providing our clients with the best possible cloud solutions.
Moreover, Our AWS certification will help us better serve our clients. If you are looking for a reliable AWS cloud partner, you can reach out to us. We would be happy to discuss your cloud needs and help you find the best solution for your business.
CSAT responses are collected through the “Rate this Partner” in APN Partner Solutions Finder (PSF) listing. This function allows customers to rate their experience with an AWS Partner on a scale of 1 to 5 stars.
An Executive Business Review (EBR) is an assessment of an APN Partner's performance with AWS. It examines their business and technical achievements to determine if they qualify to remain in the respecitve tier. This evaluation covers various aspects of the partnership, including both business and technical milestones, to measure the partner's ability to uphold their Premier tier status.
A partner business refers to the document that outlines the goals, objectives, and strategies of the applicant. It typically includes information about the partners’ respective strengths, their target markets, their sales and marketing plans, their financial projections, etc.
In simple words, launched opportunities are opportunities that are successfully converted into paying opportunities. These opportunities can be managed through the Opportunity management tool in APN Partner Central.
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