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What is a White Label App? Definition & Examples

Lavesh Katariya
Lavesh Katariya
June 16, 2023
Clock icon5 mins read
Calendar iconLast updated July 9, 2024
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Quick Summary:-Are you looking to launch or develop an app quickly and cost-effectively, without starting from scratch and maintaining your own brand? White label applications could be the perfect solution for you. Let's explore how these pre-built apps are significantly impacting the current digital landscape.

What is a White Label Application?

White label apps are generic applications that are created by one company but personalized and branded by another company to use as their product. The term “white label” comes from placing a generic or blank label on a product, allowing purchasers to apply their branding.


Prioritizing Marketing in White Label Development

White label application development is a convenient solution for businesses that lack the resources for application development. Businesses can prioritize their marketing strategies by opting for white-label apps as a Software as a Service (SaaS) solution while relying on a specialized third-party company to handle the development aspect.

An Exemplary Use of White Label App 

For instance, a small restaurant may desire a solution that allows customers to pre-book and reserve seats or order food without complex or unnecessary functionalities. In such cases, white-label sellers can serve these industries by offering rebranded software tailored to their needs.

White label apps offer resellers the flexibility to customize various visual elements, such as adding logos and brand names and making other modifications according to their specific requirements. This customization allows them to sell or utilize the app under their brand identity.


Benefits of White Label Application Development

White label apps prove to be cost-effective application development for end-customers and resellers. Developers provide a pre-packaged app featuring generic functionalities. As a result, the expenses associated with app development are considerably reduced. Furthermore, you can promptly acquire a market-ready solution since the app is already prepared.

Rebranding white-label applications requires minimal effort and resources, allowing you to deliver a market-ready application in a shorter timeframe.

Investing in white-label applications reduces the commercialization risk as the templates you utilize have already been tested and proven successful.

Limitations with White Label Applications

While white-label apps offer a high level of customization, achieving specific functionalities that differentiate your key services can be challenging. The degree of customization is lower when compared to an app that is specifically developed according to your requirements. 

In such a scenario, it is advisable to assess your needs, especially if the app requires multiple specific functionalities. Opting for a generic app may not be a wise decision because it does not allow you to select your preferred technology stack and tailored features. 


How much does it cost to develop a white-label mobile app?

The price of a white-label solution varies based on the application's features, but on average, it falls within the range of $20,000 to $50,000. Basic applications usually start at a monthly cost of a few hundred dollars. 

However, the specific plans and prices can vary depending on the functionality required for the app. Numerous app builders provide additional features and allow multiple revisions as part of their offerings. Overall, it only requires a little investment from the resellers.

Also, the cost of a service can vary depending on the option you choose. A subscription-based service is cheaper than purchasing the entire source code of a full application.

Sellers frequently integrate various modules tailored to your specific needs, which directly impact the application's functionality and overall cost. 

When choosing a subscription, you gain the advantage of continuous upgrades. However, if you decide to discontinue the subscription, your service provider will revoke your access to the application.

On the other hand, with a one-time purchase, you typically pay a single upfront fee, and the seller grants you complete access to the application, including the source code and any associated rights or licenses. This provides greater freedom and complete ownership over the service or application.

White Label Application Modules

In white-label application architecture, modules are building blocks or independent services that provide specific functionalities. An example of a white-label module is a billing service. If you want to add the billing service to your generic application, you can request it from your service provider. 

The cost of a white-label app is determined by the number of modules included. 

Here are some key modules typically associated with the cost of white-label applications.

1. User Authentication and Management

This module contains pre-built features like secure user login, authorization, and account management functionalities. It ensures security measures, with ongoing support and maintenance helping companies enhance the overall user experience.

2. Content Management System (CMS)

With white label CMS modules, users can personalize their content which enables them to create, manage, and publish digital content such as articles, images, videos, and documents.

3. Push Notifications

This module lets you send targeted updates and alerts directly to users’ devices. These notifications can be customized and branded with the company’s identity. 

4. Analytics and Reporting

The module gathers, analyzes, and presents data related to user behavior, and performance metrics, giving you valuable insights to improve your app and user experience

5. Customer Support and Chat

This module helps companies deliver better customer services with its pre-built features like live chat, ticketing systems, knowledge bases for self-service support, and CRM integration. 

6. Branding & Customization

 White label applications are designed to be rebranded and customized. This module provides resellers with tools to modify elements such as logos, colors, and fonts and inject their identity.

7. Billing and subscription

Many resellers opt for subscription-based white label services that provide various advantages, such as choosing the duration of their subscription, receiving continuous upgrades, and, most importantly, lowering initial costs. All these benefits enable resellers to evaluate services without spending at once. Similarly, you can inject subscription-based modules for your end customers. 

8. Licensing

This module handles licensing and enforces usage restrictions for the white-label application.

9. Upgrade and Maintainance

Subscription-based white-label solutions often include upgrades to ensure the reseller has the latest features and bug fixes.

10. API integration

Depending on the needs of the reseller, this enables payment gateway, CRM platform, and third-party tools integrations. 

Embracing Growth in Market Size Opportunities

Technology is being utilized by nearly every industry, and not all applications are built from scratch. Many applications are created using templates, similar to how popular CMS platforms like WordPress power millions of websites on the internet, offering pre-built templates for customers to customize their websites. The report mentioned below shows that the app development market size is substantial and will continue to grow.

Examples of White Label Apps

White label applications offer to rebrand applications, and almost every industry, including technology, takes advantage of these applications. Here are a few examples of industries that use white-label applications:

1. E-commerce

 Online retailers often use white-label applications to create customized customer shopping experiences. For example, a clothing store can utilize a ready-made app and upgrade its brand identity to provide a digital shopping experience to end customers.

2. Travel and Hospitality

 Hotels, travel agencies, and booking platforms can utilize white-label applications to offer booking and reservation services.

3. Fitness and Wellness

 Fitness centers, personal trainers, and wellness platforms can use white-label applications to provide workout programs, nutrition plans, and tracking features.

4. Real Estate

 Real estate agencies and property management companies can use white-label applications to showcase property listings, provide virtual tours, and facilitate property transactions.

5. Delivery and Logistics

 Delivery service providers and logistics companies utilize white-label applications to optimize routes, track shipments, and streamline operations.

In addition to the mentioned industries, there are numerous other sectors and use cases where ready-made applications are highly beneficial. Investing in such applications can be advantageous, considering the increasing demand for apps in various domains.

Popular White Label Apps/Services in 2024

There are several white label apps available; popular examples include Uber Direct, Mailmunch’s white-label email marketing, and SocialPilot’s social media management tool. These services allow you to integrate them into your app and provide them to your clients under your branding.

1. Uber Direct

Uber Direct is a popular example of a white-label service. It allows customers to incorporate on-demand delivery into their sales channels. This white-label delivery solution operates on a pay-per-use basis, enabling customers to integrate Uber’s service seamlessly with their own channels. By utilizing Uber’s white-label offering, customers gain complete control over the delivery service and directly interact with the end customer instead of relying on Uber, ensuring full autonomy over the process.

2. MailMunch

Mailmunch offers white-label email marketing tools that for email marketing, automation, and lead generation services. It provides an option for users to build applications for commercial purposes.

3. Zoho White label service

Zoho offers while label service provides businesses to add your brand’s identity to your end-user application. You can develop an app without writing code, and it also offers a developer SDK to create custom functionalities along with various other offerings.

4. Shopify

Shopify, a popular white-label app example, offers a service that allows you to launch your own e-commerce platform with customized branding.



In this article, we have explored a cost-effective approach to developing applications – White label application development. 

At brilworks; we offer a wide range of white-label solutions tailored for the healthcare and fintech sectors. 

  1. White-label Point of Sale (POS) solution: A fully customizable and branded platform to streamline payment processes. 
  2. White-label telemedicine solution: Create a virtual consultation platform seamlessly. We provide a secure, user-friendly interface that enables healthcare professionals to connect remotely with patients. 
  3. Edtech white label platform:  reate your own branded online learning platform. With our solution, you can deliver learning materials, interactive courses, and multimedia educational content and engage with students through discussion forums, all within a personalized e-learning ecosystem.

At Brilworks, we provide the technical infrastructure and offer free consultation services to help you identify the best white-label solution for your specific needs.

Our team of experts will guide you through the implementation process and provide ongoing support to ensure your success in the competitive healthcare and fintech markets. All our white-label offerings are designed to be customizable, scalable, and cost-effective.

Contact us today to explore how our white-label POS, telemedicine, and e-learning solutions can transform your business and drive growth in your industry.


White label apps are predeveloped, so you can quickly enter the market with your branding at a lower cost than developing a custom application. This means you can put your energy into marketing and building your brand.

White label application offers less customization and control over features and app as comapred to custom application. So, you may not be able to customize it fully and you may be reliant on the white label provider for the updates and ongoing support. 

White label apps are suitable for businesses of all sizes in various industries, including E-commerce, travel and hospitality, fitness and wellness, real estate, delivery and logistics.

The cost of a white label app can vary depending on the features, but it's generally cheaper than developing your own app. Prices can range from a few hundred dollars per month for basic apps to tens of thousands of dollars for more complex solutions. Some white label providers offer a one-time purchase option with perpetual license and full ownership of the app.

Lavesh Katariya

Lavesh Katariya

With over 8 years of experience in the MERN stack, I specialize in building robust and scalable web applications. Proficient in MongoDB, Express.js, React.js, and Node.js, my passion for clean code and innovative problem-solving ensures high-quality solutions.

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