Elara Privacy Policy

Privacy Policy for Elara:

Last updated: March 11, 2026

Welcome to Elara. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you use our mobile application.
By using Elara, you agree to the collection and use of information in accordance with this policy. We take your privacy seriously, especially given the sensitive nature of pregnancy and motherhood-related information.

1. Information We Collect

1.1 Personal Information

When you create an account, we may collect:

• Name
• Email address
• Profile photo (optional)

For pregnancy tracking, we may also collect:

• Due date
• Pregnancy week
• Baby-related information

1.2 Health & Wellness Data

We collect information you choose to track in the app, including:

• Pregnancy symptoms
• Baby movements
• Weight changes
• Mood patterns
• Sleep quality
• Meditation sessions
• Yoga activities
• Journal entries

1.3 Usage Data

We automatically collect certain information about how the app is used, including:

• Features accessed
• Session duration
• Yoga and meditation content viewed
• Device type
• Operating system
• IP address

1.4 Location Data

We do not collect precise location data. Any location-based features require your explicit permission and can be disabled at any time.

2. How We Use Your Information

2.1 Provide Services

We use your information to:

• Deliver personalized pregnancy content
• Track your pregnancy journey
• Provide yoga and meditation recommendations
• Generate insights from your tracking data
• Sync your data across devices

2.2 Improve Our App

We analyze usage patterns to:

• Improve user experience
• Develop new features
• Fix technical issues and bugs
• Optimize performance

2.3 Communication

We may send notifications related to:

• Pregnancy milestones
• Meditation reminders
• Yoga session updates
• Account-related updates

We will never sell your personal information to third parties. Your health and pregnancy data belongs only to you.

3. Data Storage and Security

3.1 Encryption

All data transmitted between your device and our servers is encrypted using SSL/TLS protocols. Your personal and health information is encrypted at rest using AES-256 encryption.

3.2 Secure Servers

We use Google Firebase secure cloud infrastructure to store your data. These servers are protected with:

• Firewalls
• Intrusion detection systems
• Regular security audits

3.3 Access Control

Only authorized personnel with legitimate business purposes can access user data. All access is logged and monitored.

3.4 Data Retention

We retain your data while your account remains active. If you delete your account, your personal data will be permanently deleted within 30 days, unless required by law.

4. Your Privacy Rights

You have full control over your personal data.

4.1 Access Your Data

You can view and download your personal information anytime through the app settings.

4.2 Modify Your Data

You can update your profile, tracking data, and preferences whenever needed.

4.3 Delete Your Data

You can request deletion of your account and associated data via:

Settings → Account → Delete Account

4.4 Data Portability

You can export your tracking data, journal entries, and other records in formats such as:

• PDF
• CSV

4.5 Opt-Out

You can opt out of non-essential communications and certain data collection features through privacy settings.

5. Third-Party Services

We use selected third-party services to support app functionality.

5.1 Firebase (Google)

Used for:

• Authentication
• Database
• Cloud Storage

Privacy Policy:
https://firebase.google.com/support/privacy

5.2 Analytics

We use privacy-focused analytics to understand app usage and improve features. Personal identifiers are anonymized.

We do not share your personal health information with third parties for advertising or marketing purposes.

6. Children's Privacy

Elara is intended for users 18 years or older. We do not knowingly collect personal information from children under 18.

If you believe a minor has provided personal information through our app, please contact us immediately so we can remove the data.

7. International Users

Elara is operated in the United States. If you access the app from outside the United States, your information may be transferred to and processed in the United States.

By using the app, you consent to this transfer.

We comply with applicable data protection regulations including GDPR and other international privacy laws where applicable.

8. Cookies and Tracking Technologies

We use minimal cookies and similar technologies for essential functionality such as:

• Keeping users logged in
• Remembering preferences
• Analyzing app performance

We do not use cookies for advertising or cross-site tracking.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time due to:

• Changes in legal requirements
• Updates to app features
• Improvements in privacy practices

We will notify users of significant changes via the app or email.

Continued use of Elara after changes indicates acceptance of the updated policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: privacy@elara-app.com